MEF-Israel Starts Campaign for Israel Victory

Hamas leader Ismail Haniyeh is taking Israel by storm.

Tel Aviv – July 22, 2019 – The Middle East Forum’s Israel office has launched a campaign to coincide with the country’s election season.

Three massive billboards at major intersections and across from the Defense Ministry in Tel Aviv depict Hamas leader Ismail Haniyeh on the beach in a bathing suit, with suitcases of cash behind him, thanking Israel for its weak stand against Hamas. The cash alludes to the large sums that Israel allows the Qatari Government to hand out in Gaza.

“‘Thank you, Israel! I love you, Ismail.’ Enough being scared. Demand victory for Israel.”

The billboards raise pressure on Israel’s government and security establishment to end the policy of appeasement and instead adopt Israel Victory as the goal. Each billboard carries the slogan: “Enough being scared. Demand victory for Israel.”

The billboards begin a campaign that includes commissioned research and polls, events, debates, conferences, rallies, and other activities to capture the attention of Israelis and convince them to demand Israel Victory in the forthcoming elections.

The Israeli Victory Project, founded in 2017, includes caucuses in the Knesset, Israel’s parliament, and in the U.S. Congress, with members from across the political spectrum.

Daniel Pipes, MEF president and the originator of the Israel Victory concept, explains: “Victory means imposing one’s will on the enemy; history teaches that conflicts end when one side gives up. The Palestinian-Israeli conflict will end only when Palestinians realize they cannot achieve their goal of eliminating the Jewish state of Israel.”

Gregg Roman, the Forum’s director who is overseeing the campaign, adds: “Since Oslo, Israel has forgotten how to win. It allows suitcases of cash to go to jihadis; in return, Israeli children must flee to bomb shelters. Our campaign speaks to the Israeli public that is fed up with ‘conflict management’ and ‘mowing the lawn.’”


The Middle East Forum promotes American interests and protects Western civilization from Islamism through a unique combination of original ideas, effective activism, and funding allies.

For immediate release
For more information, contact:
Gregg Roman
Roman@MEForum.org
+1 (215) 546 5406

See more on this Topic
PHILADELPHIA – August 20, 2024 – A member of Maryland’s “Commission on Hate Crimes Response and Prevention” is out of a job. Ayman Nassar, the second Islamist commissioner to get tossed from the hate crimes board within three months, resigned on August 19 amid public outrage over his role in terror-linked organizations and his history of anti-American, antisemitic, and homophobic hate speech.

Nassar has accused Israel of harvesting the organs of living Palestinians and shared posts referring to Gaza as a “Holocaust.” He is chairman of the Aafia Foundation, a “terrorist support group” that seeks to free “Lady Al Qaeda” Aafia Siddiqui and other convicted terrorists from prison.
PHILADELPHIA – July 31, 2024 – Hours after Israel assassinated two leading figures of designated terrorist organizations, Middle East Forum (MEF) experts took to major media outlets to explain what the killings mean for Israel and the region.

Israeli forces killed Hezbollah leader Fouad Shukur in Beirut on Tuesday, while Hamas leader Ismail Haniyeh died Wednesday from an Israeli strike in Tehran. Both men caused the deaths of innocent civilians as well as Israeli and American soldiers.

Writing today for the Wall Street Journal, MEF president Daniel Pipes argued that since Hamas’s Oct. 7 attacks, Israel has unfortunately followed “two opposite policies” simultaneously: “destroy the organization and make a deal with it.”